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30% of the shares subject to the award vest on each of Novemand Novemand 40% of the shares vest on November 25, 2023, subject to the reporting person's continued service through each vesting date.ДЈ. Represents restricted stock units granted to the reporting person. Nature of Indirect Beneficial Ownership (Instr.ДЎ. Ownership Form: Direct (D) or Indirect (I) (Instr.Д¦. Conversion or Exercise Price of Derivative SecurityДҐ. Title and Amount of Securities Underlying Derivative Security (Instr.Д¤. (e.g., puts, calls, warrants, options, convertible securities)ДЈ. Table II - Derivative Securities Beneficially Owned Nature of Indirect Beneficial Ownership (Instr. Ownership Form: Direct (D) or Indirect (I) (Instr.Д¤. Table I - Non-Derivative Securities Beneficially OwnedДЄmount of Securities Beneficially Owned (Instr.ДЈ. Relationship of Reporting Person(s) to IssuerД¦. Or Section 30(h) of the Investment Company ActД¤. INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF UNITED STATES SECURITIES AND EXCHANGE COMMISSION You can see a short video interview with Clive, below.Get inside Wall Street with StreetInsider Premium. 'I want us to be the most successful entertainment company in the world.'

'Three years ago we might have thought differently, but I think we're ahead of anyone in mobile games in terms of what we've learned and using it to make compelling content. It's about engagement,' Downie replies, thoughtfully. 'The mark of a good free-to-play game is you don't have to pay to play. This approach goes somewhat against the current fashion, as demonstrated in games such as CSR Racing for building very short gameplay loops, which force players to leave the game or spend money to buy the resources required to play longer. We're looking to get 50 minutes of your time every day.'

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'We actively think about how to reach the most consumers and gain the most time we can.

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'For us to be successful, we have to break into people's free time,' he says. His argument is the games DeNA makes and publishes on Mobage aren't really competing with games from EA or Kabam, but with other leisure activities - watching TV, using social media, sports, socialising.

'We're our number one catalyst for failure.' 'The only people who can damage our chances are us,' he states. When discussing the growth of competition in the mobile free-to-play market - the likes of Kabam, Zynga, EA Mobile, King etc - Downie is nonplussed. 'We have very rigorous processes about what will be successful and we kill a lot of projects, because our most precious resource is our people and their time.'ДЄnd, in another context, time is the key concept our conversation revolves around We want to make games that are excellent,' Downie argues. Of course, whatever terminology you're using, what really matters are the games. Not that 'platform' is a term Downie much cares for. He's also responsible for the games published outside of Asia on DeNA's social gaming platform Mobage. The Drowning from DeNA's Stockholm studio is due soon He gained the top job when previous CEO Neil Young left in October 2012.Дownie now heads an organisation which includes DeNA's internal development teams in San Francisco and Mountain View in the US, Almere in the Netherlands, Stockholm, Sweden, and Santiago, Chile. Previously a veep of marketing at EA, Downie wasn't an ngmoco founder, joining at the start of 2010 to run its first party studio operations. This was underlined with DeNA's recent global rebranding, which sees ngmoco head honcho Clive Downie operating under the title of CEO, DeNA West. While the Japanese-sourced Rage of Bahamut was DeNA's big hit in 2012, the ngmoco-developed RPG Blood Brothers also performed well, and future titles such as The Drowning are highly anticipated in 2013. Still, despite the ink split in consideration since, it's clear the merger between the disparate outfits has been successfully cemented, both operationally and in terms of creative output. On that basis, the $303 million DeNA spent acquiring ngmoco in October 2010 was ambitious, and that's even before you consider the culture clash between a multi-billion dollar Japanese feature phone social gaming network and a small smartphone-focused Bay Area game start-up. There's plenty of research that says big money corporate acquisitions are seldom successful in the long term.